Hello. What's your name? What do you do? When you're getting to know someone new, these are often the first questions that you ask. In the same way, a mission statement is the introduction and explanation of an organization's purpose for being. It is a brief statement of the core values and purpose [...]

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What is a unified marketing strategy? A unified marketing strategy is a conscious plan of how an organization desires to represent itself. It begins with a corporate mission, and permeates all of the interactions between the business and the external world. Each of the members of the organization must understand the values and goals of [...]

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The word branding gets thrown around a lot in the world of business. It means lots of things to lots of different people. To boil all of those definitions down, branding is the identity of a business or a person. Branding includes everything that you deem to be part of your reputation and/or identity. It [...]

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